The Jammu and Kashmir Trade Promotion Organization (JKTPO) participated in the prestigious Eastern Himalayan Trade Fair 2023 organized by India Trade Promotion Organization (ITPO) in association with Ministry of MSME and Department of Industry & Commerce, Assam showcasing the exquisite and diverse Handicraft, Handloom, Agriculture, Horticulture, and other products from Jammu and Kashmir.
The event took place in Assam Engineering Institute Playground, Chandmari, Guwahati which attracted buyers, visitors, traders and enthusiasts from across North-East Region and India.
The Eastern Himalayan Trade Fair is a flagship event aimed at celebrating and promoting the unique cultural heritage, craftsmanship, and traditional expertise that different regions in India have to offer. With Jammu and Kashmir being a treasure trove of ancient traditions and indigenous practices, the participation of exhibitors, artisans, farmers from J&K in this event played a crucial role in highlighting the UT’s exceptional products.
The event witnessed an impressive display of a wide range of products like hand knotted silk carpets, kani shawls, pashmina shawls, sozni, saffron, readymade garment, saffron tea, saffron, dry fruits, lavender oil, rosewater, and paper mache.